“The most important design elements? Form, palette, scale, really good light and soul!”
I love the work of California-based Aaron Hom and I had to share my interview with him. Aaron Hom is on the top of my imaginary list of favorite stylists. Wonderful work. Beautiful photos. Enjoy!
How would you describe your style?
My style is sort of California Modern with a twist. Clean and modern.
What inspired you to get into styling?
I really fell into styling. Prior to that I was a floral and event designer in LA with clients like Anjelica Houston and Lauren Bacall. That was 20 years ago.
How did you get your first assignment?
My first job was with the wonderful Northern California garden company Smith & Hawken. It was a blind interview. I got the job.
Looking back at your first project what decorating knowledge do you wish you had back then styling the interiors?
Hmm, I guess it would be to always trust my instincts.
Is there a designer that has influenced you?
Of course. Charles and Ray Eames, Michael Taylor, Christian Liagre, Ron Mann, Vincente Wolf, really there are so many…
Some designers believe that the first piece for any room is the rug or a painting that sets up the colors palette. What is your first source of inspiration?
It is never the same. It could be anything from a vintage Saarinen table to a flower from my garden.
How do you achieve a good scale? Scale is a really interesting and difficult topic.
Yes, it is. I am a self taught stylist. So I trust my eye and instincts to tell me what looks good and interesting when it comes to scale. I like things to be a little off. To challenge ones eye.
What do you enjoy most in your work?
The creative process and working with other creative people. But mostly making beauty!
What do you love to do when you are not designing?
Movies, food, nature and more movies! I grew up in LA and have always loved going to movies.
Who are your favorite artists?
Dekooning, Picasso, Klee, Matisse, modern, modern, modern. Too many to list really.
Your favorite books?
Don’t know if I have favorites. I love mysteries. Love design books. Spiritual books. Ok I guess I would have to say my favorite is the Tales of the City series because it made me want to move to San Francisco, which I did.
What does success mean to you?
Professionally? To be happy and productive in my work. And to bring more beauty into this world.
My signature question – what are the most important design elements?
Form, palette, scale and really good light and soul!
photos: 1 Marius Chira, 2-9 Aaron Hom