Interview with Hugo Schwartz and Alexandre Gedeon : design elements


Interview with Hugo Schwartz and Alexandre Gedeon

categories Designer, Interviews    

“We avoid inserting too much unnecessary information and extra details so we can attract the view only to the points that really matters.”

Hugo Schwartz & Alexandre Gedeon, InTown Arquitetura

I posted earlier about cool Brazilian architects of InTown Arquitetura, Hugo Schwartz and Alexandre Gedeon. The post about their beautiful Colunas penthouse became one of the most popular on Design Elements. I thought, perhaps, you would like to see an interview with them too… I love InTown’s work and their simultaneously simple and complex designs. It was my biggest pleasure to talk with Alexandre and Hugo and their wonderful team. Enjoy the interview! I sure did.

What was the moment when you knew you would be an architect?

Hugo: My father is an architect and he has influenced me since I was born till nowadays. Also I was always passionate for design and architecture.

Alexandre: Since I was little, I always loved to research and design projects, and my passion has always been interiors.

Is there something that connects all your projects?

Hugo: We like to work joining minimalist style and brutalist. We avoid inserting to much unnecessary information and extra details so we can attract the view only to the points that really matters. Our objective is to combine design and function in the simplest way possible.

Alexandre: Straight lines and clean shapes, always with a feature that stand out: whether it be a dramatic work of art, interesting stair-case, or stunning view.

Looking back at your first project what design knowledge do you wish you had back then?

Hugo: We have learned how to make simplicity look special and interesting.

Alexandre: I have learnt that functionality is just as important as aesthetics when it comes to design.

What have been the rewards of practicing architecture?

Hugo: To have the chance to show our work and to develop a style that is not common here in Brazil.

What do you love to do when you are not designing?

Hugo: My hobbies are any kind of sports.

Alexandre: Sex, rock and roll… no I’m just kidding, going to the beach and making the most of the wonderful nature here in Rio.

Who are your favorite artists?

Hugo: I really appreciate Santiago Calatrava’s work, alongside Niemeyer’s architecture.

Alexandre: Toz, an up and coming Brazilian street artist who we work with a lot, Vik Muniz, and of course, Niemeyer.

Your favorite books?

Hugo: I don’t have a favorite one, but I am reading the Steve Jobs biography at the moment.

Alexandre: ‘’The Pillars of the Earth’ by Ken Follet.

What does success mean to you?

Hugo: Being able to do what you love to do and being well paid for that.

What’s your advice to upcoming designers?

Hugo: Try to develop your own style and never stop studying and researching new solutions and materials.

Alexandre: Become an investment banker – it is less stressful ;) .

My signature question – what are the most important design elements?

Hugo: Work using simple elements, solutions and materials.

Alexandre: I agree, the most beautiful way to work is to simplify.

photos: InTown Arquitetura


ein Kommentar zu “Interview with Hugo Schwartz and Alexandre Gedeon”

  1. Mary Jo am 26.09.2012 um 05:51 Uhr 

    I really enjoyed this interview Maria, I think it’s one of my favorites so far–maybe because of the quote “We have learned to make simplicity look special and interesting” – I so relate to and appreciate that concept in design.

    xo Mary Jo

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