Jonathan Ive: Why Simple is Good : design elements


Jonathan Ive: Why Simple is Good

categories Designer, quotes    

“Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.”

Jonathan Ive, from the book Steve Jobs by Walter Isaacson


3 Kommentare zu “Jonathan Ive: Why Simple is Good”

  1. Meenal @ maison marigold am 25.10.2012 um 12:40 Uhr 

    Well said! To quote Da Vinci ” Simplicity is the ultimate sophistication”. xx meenal

  2. Tereza am 25.10.2012 um 13:58 Uhr 

    Oh, I completely agree.
    I have a wonderful Rodin quote about simplicity I’m sure you’ll like:
    “The more simple we are, the more complete we become.”
    Have a nice day Maria.

  3. Mary Jo am 26.10.2012 um 17:15 Uhr 

    I’ve just been loving all the quotes from designers and now this one, about simplicity Maria. It is something that has become increasingly important to me as a designer and I love this quote because it sums up how simplicity takes so much thoughtfulness.
    Hope you have a wonderful weekend!

    xo Mary Jo

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